In this day and age, it is virtually impossible to run a business without a website. It’s a vital communication tool which enables your customers and clients to engage with your products or services – a shop window that’s available 24/7, world-wide.

So what do you put on your website? Some text, a few photos maybe … but is that enough?

It used to be, but not anymore. Video has now become an essential component of any self-respecting website. Here’s the top five reasons why you need to make use of video – now!

1. Video makes your website ‘sticky’
People are more likely to stick around if they see a video on your site. They’ll watch the video and be more inclined to browse a bit longer.

2. Video encourages customers to buy your product or service
Because visitors are more likely to stick around, they’re more likely to buy from you. If you have an online shop, video will help drive them to it and spend some money!

3. Video helps your Google rating
If you upload your video to YouTube, you’ll benefit from the fact that YouTube is owned by Google. Google wields great power when it comes to search engine rankings and having video content from YouTube will do wonders for your site’s Search Engine Optimisation.

4. Video improves your reputation
A well-produced video will show that you’re serious about what you do. Making use of real people (ie you!), will demonstrate to customers that you actually are a real person – and people much prefer to buy from human beings.

5. Video transcends international borders
The beauty of video is that the visuals can be enough to communicate a message. You don’t need to pay for expensive translations, just let the video do the talking.

Candy Jar Films is part of the Candy Jar Group: