Confused with Video Marketing? Candy Jar Films is here to help with the second of our insider guides to making video work for you.

2. Corporate Promo

Don’t be put off by the title. Many businesses get great attention from these kinds of videos. Typically centred around a story or theme, various employees and/or customers are interviewed, accompanied by shots relevant to the business.

A fast-paced approach to the edit, including upbeat music and perhaps some graphics, helps to keep the potential customer interested. You can do a lot in terms of communicating what kind of business you are in two or three minutes.

One key lesson from marketing is that ‘people buy from people’ and if you come across as friendly, approachable and trustworthy then you’ve already gone a long way toward convincing someone to spend their hard-earned cash with you.

Pros: Communicates your business well with a broad brushstroke

Cons: Might seem a bit familiar, so you need to be creative!