What next? With your video taking prominence on your website, YouTube channel and Facebook page, potential customers will now be able to quickly see what your business is about.
If you want to see the video getting lots of ‘hits’ you will need to put in a bit of work to get it out there amongst all the noise of the internet. You may get lucky and find the video goes viral – in which case, you can sit back and watch the hit counter sky-rocket – but that is dependant on large numbers of people sharing a link to it. Once won’t be enough though, and you’ll need to keep sharing over a period of time (but don’t go overboard – people hate spammers!) over as many different channels as possible.
Now that everything is done, it may be that you are happy with the video – it’s on your website and it does the job. It’s out there for people to see it if they want, and that’s good enough. There is a case to argue, however, that one video isn’t enough and that to really make good use of the medium you need to engage with it on a regular basis.
YouTube channels only thrive if they continue to be updated, whether it’s monthly, weekly or daily. It might be impossible to upload videos this often but keeping your video channel fresh (just like your website) is an important part of any online SEO (Search Engine Optimisation) strategy.
Ideally, you want to build up a following of YouTube subscribers keen to watch the next video instalment. That can be a boon for any business that relies on having a decent online presence.
In Summary
Whatever way you decide to approach video, it’s important to recognise its value and how getting it right is key. As with most things, budgets can dictate what we plan to do, but with the right amount of thought and planning you will be surprised at what can be achieved.
Key things to consider:
– Decide what kind of video you want
– Do it right, either by yourself or getting professionals to help
– Plan things thoroughly!
– Get the video out on the web in as many places as possible
– Think about following up with more videos
