Clearly, video is an important marketing tool for any business and there are lots of options. If you are new to video it can often be a confusing and bewildering subject. What is the best approach? How do you get the most out of it?

Well, Candy Jar Films is here to help with an insider guide to making video work for you.

First of all, you need to consider what kind of video you want to make. There are many kinds of videos you might want to consider making to help promote your business. Here are five to start you off:

1. Animation

People love short animations that give a punchy message backed by some funky music.

This can be done with simple use of dynamic text or you can become more sophisticated by employing such techniques as stop-motion or timelapse.

Depending on what you want will affect the cost significantly as animation is quite time consuming and potentially expensive.

The upshot is that animation is a popular type of video and can make a big impact on the audience, especially if the idea is quirky, original and fun.

Pros: Eye-catching animations are great marketing tools
Cons: Can be costly, but not if you keep things short and simple